Coaches rarely get the opportunity to address a crisis until it’s too late.  When it comes to addressing crises, Paradigm Four Consulting’s Brian Curtis has seen it all - and much of it, unfortunately, comes from the swimming and diving world.

To begin, it’s important to define what a crisis is.  A crisis is anything that:

• Negatively impacts you, your program or your University’s reputation;

• Can lead to suspension or dismissal; or

• Can greatly impede you or your ability for your program’s success.

According to Curtis, 

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