SwimOutlet.com, the web's most popular swim shop, has named veteran swimming executive Matt Zimmer as its new President for both SwimOutlet.com and Swim.com.

Zimmer has served as the CSCAA’s Director of Operations for the past three years. He joined the association following more than two decades on the swimwear side in marketing leadership roles at TYR Sport and Dolfin Swimwear.

“I cannot find the words to truly express my joy for having had Matt on our team, “said CSCAA Executive Director Greg Earhart. “It is not often a non-profit like the CSCAA can recruit someone away from the corporate world, but his love of the sport and industry experience were a dream addition for us. We’re fortunate to have had him and while he will be missed, I’m also excited to see him moving onto one of our valued patners.

"We have partnered and worked alongside Matt in various capacities for over a decade and there aren't that many people out there who understand the sport of swimming as much as Matt," said Avi Benaroya, CEO of Spiraledge, parent-company of SwimOutlet.com. "Matt will continue to build out our long-term SwimOutlet.com brand strategy, which is again showing terrific growth after the pandemic challenges, and will be a huge asset in maintaining strong and collaborative industry partnerships."

"SwimOutlet.com is one of the most recognized brands in swimming for over a decade and I was immediately attracted to the vision Avi had when he first founded the company," said Zimmer. "This mission goes well beyond the best and easiest place to get your swim gear and expands to serving teams and individual swimmers with technology, communities & content. SwimOutlet.com can do what no one else has done, and I can't wait to get where we're going."

SwimOutlet.com is the Official Online Retailer of USA Swimming and also maintains numerous partnerships across the sport including U.S. Masters Swimming, Swim Across America, the College Swim Coaches Association of America and NISCA, the high school swim coaches association of America.